UNIONE NAZIONALE CONSUMATORI

Consumatori.it

ADVERTISING & STORYTELLING | ONLINE STRATEGY & MARKETING CAMPAIGNS

Unione Nazionale Consumatori (UNC) is the first Italian association for consumers.

UNC is an association that is independent from political parties and trade unions and its sole purpose is the protection and representation of consumers pursued through new law proposals as well as assistance, informational, educational and orientational services aimed at citizens.

CONSUMATORI.IT

Digital Marketing Mix

A challenging project. The new website is part of a big and forward-looking project that involves the digital image of consumatori.it that has been revised and analyzed combing every innovational tool useful in order to communicate with the end-consumer.

The traditional experience gained during the years, bring consumatori.it to start a new chapter regarding its digital image. Innovation, development, networking and quickness to inform have joined together as strong points for this new chapter. visit the website

“Send complaint” Tool

How do you give unsatisfied consumers the possibility to complain about a disservice nowadays?

Keyformat dealt with, following a thorough data analysis, the creation of the new tool to allow users to send complaints.

Mobile First, UX & UI

The new tool is the result of the application of the rules regarding the UX/UI world that allowed us to create a product that is not only useful for users, but also immediate, simple and intuitive.

Of course it was conceived, from the first design step, to be used mainly from mobile devices.