Learn about, Check, TreatDIGITAL MARKETING MIX
Elanco, a global company with a 64 year history, in over 90 countries, deals with animal health as well as providing products, services and information in order to prevent and treat animal illnesses.
“We improve animals’ health and the benefits of those who take care of them”
Keyformat dealt with the creation and production of the two animated campaign videos. The main characters were two cute 4-legged friends who, through a thorough analysis during the storyboard phase, were able to raise the audience’s awareness about which signs to pay attention to.
All these aspects, thanks to the video, conveyed the message that the brand, for the first time, wanted a b2c audience to receive.
Social Media Strategy
The campaign was transmitted on Elanco’s main social channels as well as on some national editorial publications also thanks to our Link Building Italia unit.
The activities that Keyformat structured, managed and monitored reached a widespread distribution. The video and graphic formats allowed the target audience to receive information in a simple, clear and immediate manner.