Elanco
Elanco, a global company with a 64 year history, in over 90 countries, deals with animal health as well as providing products, services and information in order to prevent and treat animal illnesses.
“We improve animals’ health and the benefits of those who take care of them”
Learn about, Check, Treat
Digital Campaign
Elanco Italia renewed their trust in Keyformat.
A new informative campaign tied to osteoarthritis in cats and dogs is underway.
The objective? That of helping cat and dog owners to recognize the behaviors of their pets and notice, in time, this bothersome and problematic disease.
Video Production
Keyformat dealt with the creation and production of the two animated campaign videos. The main characters were two cute 4-legged friends who, through a thorough analysis during the storyboard phase, were able to raise the audience’s awareness about which signs to pay attention to.
All these aspects, thanks to the video, conveyed the message that the brand, for the first time, wanted a b2c audience to receive.
Social Media Strategy
The campaign was transmitted on Elanco’s main social channels as well as on some national editorial publications also thanks to our Link Building Italia unit.
The activities that Keyformat structured, managed and monitored reached a widespread distribution. The video and graphic formats allowed the target audience to receive information in a simple, clear and immediate manner.
Landing page
The chosen adv channels had two landing pages, one specific for dogs and the other for cats, complete with all the useful information necessary to increase awareness about the disease and to debunk much false information.