Listen to them, Listen to meONLINE STRATEGY & MARKETING CAMPAIGNS
Elanco, a global company with a 64 year history, in over 90 countries, deals with animal health as well as providing products, services and information in order to prevent and treat animal illnesses.
“We improve animals’ health and the benefits of those who take care of them”
Listen to them, Listen to me
Digital Marketing Mix
Keyformat worked with Elanco to create a communication campaign with the topic being canine otitis awareness and prevention.
The objective of the project, focused in a 45/60 second video ad, was to surprise, draw attention and shake the audience’s consciousness through the personal perception and experience of the discomfort of a dog affected by canine otitis.
All these aspects, thanks to the video, conveyed the message that the brand, for the first time, wanted a b2c audience to receive.
Social Media Strategy & Influencer Ambassador
In order to expand the company’s perception, we decided to activate Inflooendo, our social amplify platform, along with the activities carried out by the 3 public figures involved in this project: Tessa Gelisio, Filippo Magnini and Massimiliano Rosolino.
Using the right marketing-mix, by including some contents that were partially «emotional» and partially «educational», we were able to reach over 1 million users achieving more than 400,000 views.