EDIZIONI SAN PAOLO
Edizioni San Paolo, the Catholic publishing house of the Gruppo Editoriale San Paolo.
The Group, for over one hundred years, has been dedicated in the evangelization and spread of Christian values through the use of all communciation media that technology has made available.
LA BIBBIA, SCRUTATE LE SCRITTURE
Digital Marketing Mix
Gruppo Editoriale San Paolo chose Keyformat for the digital campaign of the new edition of “La Bibbia – Scrutate le Scritture”.
Every publishing product needs a communication campaign, but when you’re dealing with the most famous and published book in history things are different and more complicated.
Thus, Keyformat planned a cross-channel strategy using many tools, such as: Social Ads, Direct e-mail marketing, Google Search & Display, Influencer Marketing, social partnerships with high-level publishers and Link building.
Landing Page & e-Shop
The advertising channels chosen for the campaign guided traffic toward a specific landing page and the e-shop.
Everything was created and developed in such a way that users could purchase the product in just a few steps. All, of course, was based according to the mobile first logic.
Social Media Strategy
The social strategy, using the Edizioni San Paolo profiles as the starting point, was highly successful in achieving the campaign objectives: Brand Awareness and Conversion.
Video Production
The tale of a trip, between Rome and Milan with the goal of making 5 interview videos of the most important figures of the Christian faith which include numerous comments and explanations that describe an exceptional piece of work to the audience: La Bibbia – Scrutate le Scritture.
The specific choice of location footage, refined camera movements and various camera angles were used and framed the words that move and awaken the spectator’s interest.
Google Ads
The Google Display and Google Search channels allowed to increase the brand’s visibility and to reach, through a set of researched and monitored keywords, users at the precise moment in which they were ready to purchase the product.