Keyformat implemented, for the company, a virtual image portraying the Brand’s communicative style through a continuous target selection on a geolocal basis. In this way, in less than 3 months it was able to reach more than 3,000 active fans on Facebook.

The following were involved in the project’s success: a thorough, high-quality customer care thanks to the synergistic collaboration with the shop’s staff and to the ad hoc photos shot on location that informed users, in real time, of the change in the store’s set-up. In this way, it gave the social pages a genuine tone of voice and not one made in a studio, a mistake that many pages make when dealing with jewellery and clothing.