In 1929 Nestlé accepted the challenge: create a delicious cup of coffee by just adding some water and maintaining the coffee’s natural aroma.
The name comes from joining the first three letters of Nestlé with the word ‘café’: NESCAFÉ soon became the new star of the coffee world.
Coffee that is delicious, easy and fast to make. Everybody’s favorite coffee.
In 1969, NESCAFÉ joined the Apollo 11 crew making it the first coffee to set foot on the moon.
Nestlè assigned Keyformat a variety of Influencer Marketing projects for some of their Nescafè brand reference points.
The first one completed, Nescafè Cappuccino da Zuccherare, distinguished itself company-wide for the quantity and quality of contents achieved.
In a little over a month, almost 1,000,000 target users came into contact with the Brand and the product with an array of photos and original drawings as well as engaging (about 35,000 total interactions).