Wellness, always

Online website of Bayer Group, one of the most important international players in the pharmaceutical field, Saperesalute.it is a reference point, in the field of health and wellness, for millions of Italians. Launched in 2010, it is the digital heir to the Sapere&Salute magazine, which has been in pharmacies since 1994.
We took care of the study and design of the Marketing Automation process in order to have more precise insights on users and to realise targeted and interesting campaigns.