We identify individuals able to become references for a brand’s community, individuals who are able to establish a trusting, authentic and sincere relationship with all the people who identify with certain values.
People before followers
It is only when there is trust that influencers are able to reach users in a way that is meaningful both to them and to the brand. We study the brand in order to create tailor-made communication, customised to its needs, communication that can adapt to the speed of social media and reach people’s hearts.