Raising awareness on the problem of osteoarthritis in dogs and cats, in order to help their owners recognise the symptoms in time.
Together with Elanco, a global company dealing with animal health in more than 90 countries, we started an informational campaign for our four-legged friends.
Improving their lives makes life better.
A SUCCESSFUL VIDEO STRATEGY
An effective video strategy allowed users to get information in a simple, fast, clear way. The videos reached a wide diffusion thanks to a tailored social strategy and a link building activity on important national newspapers.
TWO LANDING PAGES
We designed two landing pages with all the information you need to know about the problem: one for dogs, one for cats.
Know, control, care: this is our campaign claim.
It is by following these rules that we get the best results for the health of our pets.
